For most of us, the holiday season is a season of happiness. We get together with friends and family to celebrate our relationships. We also give gifts as a way of demonstrating our love and affection and how much others mean to us.
Many businesses also gift their customers and business associates during this season. They appreciate the special relationship that they’re forged with their clients and consumers and use this time to demonstrate their appreciation. They have built strong relationships and want to make sure that they remain strong in the year ahead.
The importance of developing happy customers is clear. When our customers are deeply satisfied and sing our praises and refer us to others, it helps to build our business on so many levels. We want to have Raving Fans, which, as Ken Blanchard wrote in his book, “Raving Fans,” are fans that “are so devoted to your products and services that they wouldn't dream of taking their business elsewhere and will sing from the rooftops about just how good you are.”
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