What I’ve Learned After One Year Running a Networking Group
When I first launched my local networking a year ago, I had a vision: to create a space where small business owners could connect, collaborate, and grow through real relationships—not just business cards and elevator pitches.
What we’ve built since then has exceeded anything I imagined.
Now, with a full year behind us, I’ve had the chance to observe and reflect on what makes networking work—not just in theory, but in practice. I’ve seen members grow their businesses, refer each other consistently, and form connections that go far beyond transactions.
Whether you’re new to networking or have been doing it for years, here are a few key lessons I’ve taken from my time with the group—and why I believe this model works.
1. Just Showing Up Can Set You Apart
One of the most powerful things you can do in a networking group? Be consistent.
I’ve seen it over and over again: the members who show up regularly are the ones others get to know, trust, and ultimately refer. You don’t need to be the loudest voice in the room—but you do need to be in the room.
Consistency builds familiarity. Familiarity builds trust. And trust is the foundation of all referrals.
2. Think About Others, Not Just Yourself
We all want our businesses to grow. But the fastest way to that growth is by thinking about what others need first.
The people who stand out in our group are those who ask questions like:
“Who are you looking to meet?”
“What does a great referral look like for you?”
“How can I support what you’re doing?”
They make introductions. They pass along names. They show up with a spirit of giving—and it always comes back around.
Networking done right is about service, not self-interest.
3. Be Clear. Be Memorable.
If people can’t understand what you do—or can’t explain it to someone else—they won’t be able to refer you.
The most effective networkers don’t just have a good business; they have a message that sticks. They speak plainly, maybe even use a short story or analogy. They make it easy for others to remember them and talk about them when the opportunity arises.
So, ask yourself: Could the people in your group explain what you do to a potential client?
If not, it might be time to tighten your message.
4. Show You Can Deliver
Nobody wants to risk their reputation on a referral that doesn’t go well.
That’s why it’s so important to demonstrate that you’re reliable, responsive, and excellent at what you do. The fastest way to lose trust is to mishandle a referral. The fastest way to gain more? Overdeliver.
That means:
Responding to introductions quickly.
Being courteous and professional.
Following through—and keeping the referring person in the loop.
People are paying attention. Your actions matter.
5. Relationships Are Built Between Meetings
Attending meetings is essential—but it’s not everything.
The strongest connections I’ve seen this year have been nurtured outside the room. A follow-up call. A casual coffee. A text to check in. These small, personal touches deepen relationships in ways that can’t happen in a 60-minute meeting.
Networking isn’t just a scheduled activity—it’s an ongoing relationship-building process.