In this episode, Naphtali interviews Mark Levy, CEO and founder of Levy Innovation. Mark talks about discovering your USP and selling that big, SEXY idea that sets you apart in this competitive marketplace. Mark talks about coming up with an internal marketing strategy that will help leaders articulate their thoughts properly and drive up engagement levels. He recounts some of his experiences where he successfully built up his clients brand equity. He also talks about mastering your critical elevator speech, a must in this fast paced, competitive economy. Tune in and discover some great insights from this positioning consultant on how to build and sustain the most important brand, yourself.
Bob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.
Bob is the author of many books on sales, marketing and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann has sold over half a million copies and it has been translated into 21 languages. It has been released in a new, expanded edition, with a foreword by Huffington Post founder and publisher, Arianna Huffington.
Lou Diamond is a Coach, Consultant, Bestselling Author, Speaker & Motivator. He was a top producer for firms such as Accenture, Deloitte, Omnicom, Merrill Lynch and Bank of America, leading teams to achieve record revenues year after year. Lou founded THRIVE, a leading consulting and coaching company focused on making the most incredible leaders and top performers even more amazing. Most recently, he launched ThriveLOUD, a weekly podcast dedicated to inspiring people to reach their peak potential in every facet of their life.
A Cornell University graduate, Lou is a passionate sports fan, avid golfer, loving husband and extremely proud dad.