Embracing a Growth Mindset with Joe Apfelbaum: Lead to Succeed 24

In this episode, Naphtali interviews Joe Apfelbaum, CEO of Ajax Union, a digital marketing company. Joe provides various valuable tips that can help you cultivate a growth mindset. He delves into goal setting and shares that it is important, no matter what stage of life you are in. We also talk about the value of learning continuously and cultivating organizational skills. Tune in and learn how these important skills that can help you come out a rut, and etch you firmly onto the path of high growth and success.

Podcast highlights:

  • 01:52 – Naphtali introduces Joe
  • 02:57 – Learn about Joe’s morning ritual; find out how he has evolved from being a night person to a morning person
  • 05:38 – Joe shares how he benefits from The Secret, a Netflix documentary
  • 07:56 – Why is goal setting so important? We talk about the importance of setting goals no matter what stage of life you are in
  • 11:54 – The 6 basic human needs
  • 14:50 – Discussing the value of learning continuously
  • 17:39 – Joe shares details about his forthcoming webinar
  • 17:56 – Planning with purpose is the key to success
  • 18:55 – What are the three steps of goal setting?
  • 19:47 – Naphtali shares his inspiration for his new book, Becoming The New Boss
  • 22:18 – Learn how Joe managed to overcome ADD (Attention Deficit Disorder)
  • 24:30 – Jose shares how he managed to cultivate organizational skills
  • 30:19 – Get rid of crutches, keep an open mind and learn to embrace a growth mindset

Rapid Fire:

  • 31:34 – What is the book that you gift most often? Getting things done
  • 32:28 – The coolest thing about living in Brooklyn? You are always afraid to get mugged!
  • 32:43 – On a scale of 1 to 10, how weird are you? 1001
  • 32:59 – Shirts, pants and socks. Which one goes on first? Shirt

Connect with Joe:

  • 33:11 – Get in touch with Joe via his website or LinkedIn; check out Ajaxunion if you wish to learn more about digital marketing strategy


  • 34:06 – One Final Life Lesson: If you are having a lack of freedom, a lack of power, a lack of joy in your life, go find somebody else in your life who does not have that and give it to them.  

Interesting fact:

2017 will mark the first time that digital ad spending surpasses TV ad spending. According to ad marketer, TV ad spending will total 72 billion dollars. While digital ad spending will climb to over 77 billion dollars.

Leadership quote:

Effective leadership is not about making speeches or being liked. Leadership is defined by results, not attributes.
— Peter Drucker

Resources Mentioned:

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Contact me at nhoff@impactfulcoaching.com to schedule a free, no obligation executive/leadership coaching session.