Scratching Your Client’s Itch with Sean Cohan: Lead to Succeed 46
In this episode, Naphtali interviews Sean Cohan. Sean serves as president of Wheelhouse Entertainment, where he is responsible for driving content and marketing opportunities across multiple businesses and platforms, including talent, brand and other strategic, corporate partnerships for the company.
Prior to Wheelhouse Entertainment, Sean worked at A&E Networks for nearly 15 years. He served as president of international and digital media at A&E Networks, where he oversaw the company’s rapid growth units and was a member of the A&E executive and senior leadership teams.
1:56 – Naphtali introduces Sean
2:12 – Sean describes his work and impact
4:44 – How Sean determines when to push forward with projects and when to pull back
8:34 – Tips to understanding your market and what it wants in terms of products and services
12:15 – How to determine your strengths
18:17 – How to determine if partnerships have lasting power
19:50 – When do drop a “bad acting” partner
23:35 – Tips on getting your content out there
26:00 – Find ways to scratch your clients’ itch
29:30 – How to ensure a diverse and inclusive workforce
35:21 – Rapid fire
37:21 – Final lesson: The comfort is the enemy
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