In my work as a professional speaker, I seek to weave in stories whenever possible. The reason is simple. Unlike dry, technical information, stories deliver messages direct to the heart. They deliver immediate understanding and are remembered much longer than other information.
When I use words like, “Let me tell you a story,” the audience always becomes more alert and attentive. It’s like they’re thinking, “Okay, here comes the really good stuff.”
Good stories have a power all their own. They can make complex issues understandable. They can give people a sense of community. They can call people to action in ways they never imagined.
Storytelling is not just an important skill for speakers. Now more than ever, great leaders are great storytellers. Storytelling helps executives weave rich narratives that inspire their organizations, set a vision, teach important lessons, and define the culture and values. Perhaps most importantly, stories explain who you are, how you got here, and what you believe most deeply about your work and about each other.Read More