Posts tagged failure
How to Know When to Keep Pushing

Recently, I was out driving on the highway during a rain storm. I signaled right and started to switch lanes. The problem was that, due to low visibility, I failed to see a van that was moving into the same space. It’s tail swiped the front side of my car.

For the next few days, I drove around with increased hesitation. Before turning, I would double and triple check. My driving speeds were down a few miles. In general, I was more cautious. After a while, however, I was back to my New York driver self, navigating the streets with (semi) reckless abandon.

It’s common for people who experience a setback to be more cautious the next time. The problem is, many folks will often view a single failure as an indictment on past efforts and not try again. For example, they make a large number of sales calls that don’t convert. Or they produce a product, service or program that they believe will sell and get almost no response. So, they quickly throw in the towel and give up.

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