In a moving video talk, comedian Michael Jr. describes the power of knowing your “why.” In it, he showed an audience a clip from a different event, in which he asked a member of that audience to sing the opening stanzas from “Amazing Grace.” The gentleman, a music teacher, began in a deep baritone and sang the refrain flawlessly.
After praising his performance, the comedian asked the teacher to do it again, but this time painted a scenario of true appreciation, such as a family member being released from prison. Not surprisingly, the second performance far outshone the first. This time, the song was performed with added feeling and emotion. The words were more animated and the tone was deeper and richer. Michael Jr. concluded that, “When you know your ‘why’ then your ‘what’ has more impact, because you’re working towards your purpose.”
Leadership expert Simon Sinek calls this “the golden circle.” He says that it’s not enough to know what you do and how you do it. At our essence, we are most motivated by knowing why we do things. And it’s through that awareness that we can best connect with and sell to others.